Customer Problems

When you have a new site that is growing there are pain points in the
administration. It could be things like deploying new builds or
simply moderating the site.

Most people defer the infrastructure work until it feels like a
nagging two year old and can't be ignored.

One thing to be cautious of is that there is probably something that
is just as painful for your customers that use the site everyday.

Fix your customers problems before you fix your own.