Beating Costco

I drove by this tire shop in Mountain View yesterday and there's this
BIG sign that says we "We Beat Costco."

What I didn't get in the picture is a we're hiring for $10/hr sign
right next to it.

See, Costco pays higher wages and that attracts talent that is
knowledgable about tires. Plus they have the best return policy around.

It takes a lot more than cheap prices to beat Costco.