Wednesday, September 05, 2007


Messaging on a website is communicating benefits, highlighting a new
feature, providing help and alerting a person to other important

The key to messaging is providing it at the right time. As products
add features the messaging becomes increasingly complex which makes
delivering the right message more difficult.

The interesting thing is its hard to find a website that consistently
delivers messaging across the site that is effective. On HubPages we
have used a right hand nav that highlights as you change boxes. We
have placed the answers to the top customer support issues in the
boxes. However, it hasn't cut down the inquiries. I wonder if the
best messaging is simply a big button with a phone number that is
answered quickly and answers questions accurately.

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